Two logo treatments, one logo.
This site (originalalphaendeavour) uses the logo file exactly as provided — the full square lockup with the hexagonal mark, the stacked ALPHA ENDEAVOUR wordmark, and the "Think Big!" tagline — presented on a white tile in the header and the hero, since the artwork was supplied on a white background.
No new logo was created. The main site's mark is a crop of the provided artwork — the same hexagonal aperture and the same Earth imagery — with the white background made transparent so the mark can sit directly on the site's night-sky ground. Three practical reasons drove the treatment:
1. The white box problem. The provided file is a square lockup on solid white. Placed verbatim on a dark page, it must live inside a white tile (as on this variant). That reads as a badge or app icon rather than a brand mark woven into the page.
2. Legibility at header scale. A site header runs 40–60px tall. The lockup's baked-in wordmark and tagline become unreadable at that size, so the main site pairs the extracted mark with a live-text horizontal wordmark — the standard "horizontal lockup" every brand carries alongside its primary mark. Live text also stays sharp on every screen and is readable by search engines and screen readers.
3. The mark earns more this way. On the dark site the hexagonal aperture framing Earth rhymes directly with the real photography around it — the ISS cupola's windows on the team page are the same geometry. The logo becomes the window the whole site looks through.
Known trade-off: the lockup's dark-navy upper facets lose contrast against the night ground, so the extracted mark reads bluer than the original. If the team prefers the full-contrast original everywhere, the white-tile treatment on this variant is the honest way to do it — it's a legitimate, common choice.
On the main site the tagline appears as a small, letter-spaced kicker above the headline — deliberately. Four reasons:
1. One voice at a time. The hero already makes a big statement — a giant serif thesis over the Earth's limb photographed from orbit. Editorial hierarchy gives each element one job: the kicker names the spirit, the headline delivers the argument, the photograph supplies the scale. Two shouting elements cancel each other.
2. The picture says it louder. "Think Big!" set in 90-point type next to the actual planet would be redundant — the orbital sunrise is the biggest thinking a visitor can be shown. Small type over a vast image is the cinematic convention precisely because the contrast transfers the scale to the words.
3. The audience. Institutional and family-office visitors read exclamation-mark slogans in large type as retail marketing. The quiet, spaced small-caps kicker is how serious editorial brands carry a motto — confident enough not to raise its voice.
4. It repeats. The tagline isn't gone — it closes the team page as a full-size italic serif statement ("Think Big.") where it lands as a conclusion rather than a greeting, and it rides in the logo lockup itself wherever the original artwork is used.